Visual identity standards
Meet the Bishop
Brand Guide
Bishop Dr. Jeffrey W. Larson, founder and chairman of Start Again Ministries. This is where producers, pastors, and partners invite him to speak.
September 29, 2026
Prepared by The Tribe Maker
mike@thetribemaker.com
Default: Start Again family. Client to confirm vs Meet the Bishop blue.
Logo files are linked from this guide, one file at a time. There is no combined asset pack.
Each logo file has its own download. There is no combined asset pack, and there is no zip file.
Section 01
Logo
The mark is the Seal of the Bishop. Dark artwork sits on Paper. Light artwork sits on Ink. The wordmark is typographic, set in Montserrat, until a drawn lockup is approved. The seal is a small mark in the footer or on the biography. It is never the hero.
Client to confirm: keep this seal, or retire it. The artwork is used here as supplied. It is not redrawn.
Download the file from the card for that version. There is no combined asset pack.
Files: img/seal-of-the-bishop.png, img/wordmark-dark.svg, img/wordmark-light.svg, img/favicon.png. Each file is linked on the guide page. There is no combined asset pack.
Meet the Bishop
On Paper: dark seal and dark wordmark
Meet the Bishop
On Ink: seal and light wordmarkClear space
Keep clear space equal to the height of the "M" in the wordmark on every side of the seal and of the wordmark. Do not crowd either one with type, a rule, or a photograph.
Minimum size
Smallest seal on screen: 64 pixels. Below that, the arms of the mark fail. The wordmark does not go below 16 pixels of cap height.
Do
- Use the seal file as supplied. Do not redraw it.
- Place the seal on Paper or on Ink, where the gold and the purple still separate.
- Use the dark wordmark on Paper and the light wordmark on Ink.
- Keep the seal in the footer or on the biography. Favicon use is allowed.
Do not
- Do not put the seal in the hero.
- Do not recolor, stretch, rotate, or add a shadow or a glow.
- Do not place the seal on a photograph.
- Do not use the Start Again logo on this site unless that ministry approves it.
- Do not introduce a third-party mark.
Logo files
These are the files in the prototype. Nothing else is part of the set.
Section 02
Color Palette
Default: Start Again family. Client to confirm vs Meet the Bishop blue. Purple is the accent. Gold is jewelry: a rule, a small label, an underline. Gold never fills a room. Purple never fills a room.
Default: Start Again family. Client to confirm vs Meet the Bishop blue. Ink, slate, and paper are the rooms. Purple and gold are the jewelry and the action. The row under the swatches is the live site blue, marked for retirement unless the client chooses to keep it.
Purple
#8B44AD
Primary accent. Buttons and a few links. Not a room.
Purple deep
#6C2E8C
Hover, small fills, text links on Paper.
Royal
#3D1A5C
Family token. Not used as a room fill on this site.
Gold
#C4A574
Jewelry only. Rules, labels on dark, link underlines. One detail per room.
Gold deep
#A6864E
Gold when it has to sit on Paper as small text.
Ink
#1C2128
Near-black room for statements and for type on photographs.
Slate
#2C323A
Secondary dark room.
Paper
#F6F3F8
Page ground for reading rooms.
White
#FFFFFF
Button label on purple. Occasional reading ground.
Live, retiring pending client. The current site blues. Do not use them in the prototype unless the client chooses Meet the Bishop blue over the Start Again family.
#0047FF
#000431
#121644
#5F8BFF
Rooms
Four rooms. Photographs get a black overlay near 60 percent, plus a fade at the top and a fade at the bottom. No color tint on a photograph.
Ink
Slate
Paper
Photo, black overlay
Section 03
Typography
Three families, and no others. Montserrat for display and navigation. Source Sans 3 for body, at 20 pixels on larger screens. Source Serif 4 for editorial lines, including the three-word band.
Bishop Dr. Jeffrey W. Larson
Invite Bishop Larson to speak.
Minister. Philanthropist. Entrepreneur.
Meet the Bishop
Bishop Dr. Jeffrey W. Larson is the founder and chairman of Start Again Ministries, based in Benbrook, Texas. For decades, Bishop Larson has preached revival, trained church leaders, and served the hungry.
Import
Google Fonts: Montserrat 500, 600, 700. Source Sans 3 at 400, 600, 700. Source Serif 4 at 500 and 650. Body stays 400. Headings stay sentence case. Do not set a heading in all capitals.
Section 04
Buttons
One primary action per room. The primary button is purple with a white label. It is the invite. Giving is never a header button.
Text link
Read the full biographyPurple deep on Paper, gold on a dark room. Underlined. External links say so in the words.
External link
Visit Start Again Ministries (external)
Giving uses one destination only: https://startagain.org/give.
.btn-primary {
background: #8B44AD;
color: #FFFFFF;
border: 2px solid #8B44AD;
font-family: Montserrat, sans-serif;
font-weight: 600;
}
.btn-primary:hover { background: #6C2E8C; border-color: #6C2E8C; }
.btn-secondary {
background: transparent;
color: #1C2128;
border: 2px solid #1C2128;
}
.btn-text {
color: #6C2E8C;
text-decoration: underline;
text-decoration-color: #C4A574;
text-underline-offset: 0.28em;
}
Section 05
Voice and Tone
Pastoral, confident, warm, plain English. Third person everywhere a host might lift the words. A first-person welcome only in words the client writes. Sentence case. No shouting. No exclamation stacks.
Name
First reference uses the full public name, including the middle initial. After that, Bishop Larson. Do not shorten the first name. Do not use a nickname. Do not stack the degree letters after the name.
Register
Bishop Dr. Jeffrey W. Larson is the founder and chairman of Start Again Ministries, based in Benbrook, Texas.
For decades, Bishop Larson has preached revival, trained church leaders, and served the hungry.
Invite Bishop Larson to speak.
Safe linesNot this
A shortened first name, in any spelling, in copy, in a label, or in a file name.
A figure, a founding year, or a dollar amount on the page before it is confirmed.
A superlative that cannot be checked, or a claim that belongs to another organization.
Section 06
Usage Rules
Apply these with the logo, color, and type rules above. When a layout and a confirmed fact disagree, the fact wins, and the unconfirmed line stays hidden.
Photographs
- Client photos only. No stock and no generic image.
- Black overlay near 60 percent, with a fade at the top and the bottom. No blue tint and no purple tint.
- Every placed photo carries a visible placeholder line until the new session.
- Credit quietly. "Photo: Start Again Ministries." Hope Center photographs: "Photo: Fort Worth Hope Center."
- No caption that names a person the client has not confirmed. Do not read names out of a file.
Photographs, do not
- Do not build a collage.
- Do not use a vacation or hobby frame as the lead.
- Do not add a video. There is no hero video.
- Do not place the seal over a photograph.
Pages
- This site is the person and the booking. Leadership lives on the ministry site and links back.
- One invitation inbox, shared. The address waits on the client.
- Giving always leaves this site for the ministry giving page.
- One H1 per page. The home H1 is his name.
Copy, do not
- Do not publish a count, a budget, or a founding year until one source is confirmed.
- Do not publish a personal phone number or a personal email.
- Do not use an emoji. Do not use an em dash.
- Do not claim a broadcast appearance that has no date and no link.
Prepared by The Tribe Maker. mike@thetribemaker.com